The absence of stringent regulations for approval of natural cold, cough, and sore throat remedies has been a vital reason that has provided local and regional players with intervention-free operations-based benefits. The low entry barriers have made the nature of the natural cold, cough, and sore throat remedies market to be highly fragmented. Leading players in the natural cold, cough, and sore throat remedies market continue to focus on aggressive marketing strategies, and product launches to consolidate their position and gain a competitive edge.
A notable shift in consumer preferences towards natural products in all verticals has been a vital reason that has bolstered the demand for alternative medicine and therapies. Homeopathy is one form of alternative medicine that is gradually growing in prominence in the healthcare industry. The medical system is based on the belief of stimulating the human body’s natural immunity system through the consumption of a small amount of natural substances. The idea of self-healing is gradually gaining appeal amongst growing demographics around the world, in line with the awareness about side effects of conventional medicines that include includes dizziness, drowsiness, blurred vision, nausea, upset stomach, and constipation. In addition, governments around the world are promoting research and innovation in the area of alternative medication. These factors have prompted pharmacy owners to include homeopathic medicines in their product portfolio.
Growing instances of respiratory diseases due to modern lifestyle choices, and exposure to growing concentration of pollutants in the environment, is expected to underpin growth of the natural cold, cough and sore throat remedies market. The World Health Organization states that, currently, nearly 65 million people suffer from moderate or severe chronic obstructive pulmonary disease (COPD), while over 330 million people are diagnosed with asthma worldwide. Natural cold, cough, and sore throat remedies can potentially help in suppressing the symptoms of these respiratory diseases, and provide comfort to patients. Further, the treatment of chronic respiratory diseases involves heavy consumption of conventional medications, and natural cold, cough, and sore throat remedies provide a natural alternative to conventional treatment. Moreover, the treatment of chronic diseases is gradually becoming financially overbearing for consumers and governments alike, with studies suggesting the direct and indirect costs incurred for conventional treatment of COPD and asthma to be almost US$ 90 billion in Europe alone. Natural cold, cough, and sore throat remedies are available at relatively lower prices, providing an affordable alternative to aid in the overall reduction of treatment costs.
Demand for natural cold, cough, and sore throat remedies are expected to witness confinements of the lack of scientific evidence to back their effectiveness. Further, multiple researchers are questioning the utility of the remedies raising suspicion about the effectiveness of natural cold, cough, and sore throat remedies. For instance, a recent research considered homeopathy as nothing more than placebo while dismissing the claims that suggested the medicinal system was capable of treating cancer, asthma, and other chronic diseases. Another research by the Australian National Health and Medical Council revealed that they found no clear evidence pointing to the effectiveness of homeopathy in the treatment of any health ailments. In addition, lack of regulations to certify medications as homeopathic add obstacles to growth of the natural cold, cough, and sore throat remedies market. For instance, the American Food and Drug Administration clearly states that it has no regulations or system in place to label products as homeopathic and any homeopathic medication being sold in the US has not been tested for safety or effectiveness.
The report on the natural cold, cough, and sore throat remedies market provides invaluable actionable insights about various market dynamics that influence the natural cold, cough, and sore throat remedies market. The natural cold, cough, and sore throat remedies market report provides a detailed analysis of the current scenario along with an authentic forecast of the natural cold, cough, and sore throat remedies market. The study provides a comprehensive analysis of the competitive landscape in the natural cold, cough, and sore throat remedies market.
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